Article marketing is an often used strategy for improving free web traffic. It has been popular since the birth of the Internet and is still an effective free website traffic generation approach even in our high tech times.
People always ask about the easiest tactics to submitting articles for the quickest returns. What are the best tactics and which are the best?
Initially, you can submit your articles to the most powerful article directory, EzineArticles. This site has got a reputation of being the finest article directory in town. For this very reason, marketers and Google love it.
It is a source of annoyance to many marketers who find it awkward to meet the submission guidelines or manage the approval timescales.
If you read the submission policies and stick to them, then it isn't an issue.
Once your articles are accepted by EzineArticles you instantly get advantages from it. Articles accepted by this directory frequently get ranking highly in Google, even without any backlinks pointing to them.
Get a few backlinks and suddenly you find your articles are ranking in the top ten for chosen keywords. Frequently you don't even need any inbound links for your articles to rank well.
After your article was posted you should do some straightforward backlinking to it to give it a boost up the search engines.
First of all, take your EzineArticle author RSS feed and submit it to RSS directories. You can do it manually or buy a tool to do it for you. If you are doing it manually, just select the top ten directories in a Google search and that will be sufficient for now. Keep track of the ones you have submitted to so you can easily add other directories later on.
You can notify numerous sites about your new article using one of the many available ping services. You will give EzineArticles some benefit, but it also benefits your article.
Lastly, social bookmark your article. Again, you can either use a tool or do it manually. If your article is newsworthy and well written then you can consider adding it to sites such as Digg or Stumbleupon to get added links and free website traffic.
There are scores of other article directories you possibly will use, but none of them are are as authoritative as EzineArticles. The biggest contender on the block is Google Knoll. At the moment though, these don't seem to be ranking as well as Ezinearticles, but it is an excellent method to get the Google to look at your web sites.
It is not worth it submitting articles by hand to any more directories except the top dozen big ones. Many of the rest get so little free website traffic and are only worth it for the backlink. So you should make sure these submissions are outsourced or automated.
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